{"id":9216,"date":"2025-06-03T19:25:11","date_gmt":"2025-06-03T14:25:11","guid":{"rendered":"https:\/\/biznesreport.uz\/?p=9216"},"modified":"2025-06-03T19:25:17","modified_gmt":"2025-06-03T14:25:17","slug":"chegirmalar-haqiqiy-foydami-yoki-illyuziya","status":"publish","type":"post","link":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/","title":{"rendered":"Chegirmalar \u2014 haqiqiy foydami yoki illyuziya?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"9217\" src=\"https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25-1024x576.jpg\" alt=\"\" class=\"wp-image-9217\" srcset=\"https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25-1024x576.jpg 1024w, https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25-300x169.jpg 300w, https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25-768x432.jpg 768w, https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25-1536x864.jpg 1536w, https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&laquo;Faqat bugun!&raquo;, &laquo;70% chegirma!&raquo;, &laquo;O\u2018tkazib yubormang!&raquo; \u2014 bunday shiorlarni deyarli har kuni ko\u2018ramiz: do\u2018konlar peshtoqida, internet reklamalarida yoki telefonimizdagi xabarnomalarda. Bu chegirmalar bizni xarid qilishga undaydi. Ammo shu savol o\u2018rinli: chegirmalar \u2014 haqiqiy foydami yoki marketing illyuziyasi?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chegirma nima va qanday ishlaydi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chegirma bu \u2014 asl narxdan muayyan foizda tushirilgan narx taklifidir. Ammo ko\u2018p hollarda mahsulot aslida hech qachon eski narxda sotilmagan bo\u2018ladi. Ya\u2019ni &laquo;eski narx&raquo; faqat marketing vositasi sifatida ko\u2018rsatiladi, real bozor bahosi esa chegirmadan keyingi narx bilan teng bo\u2018lishi mumkin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maslan, 300 ming so\u2018mlik poyabzalga \u201ceski narxi \u2014 500 ming so\u2018m\u201d deb yoziladi. Xaridor buni 200 ming so\u2018mlik foyda deb o\u2018ylaydi, aslida esa mahsulot doimo 300 ming so\u2018m atrofida bo\u2018lgan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Psixologik tuzoq (FOMO)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iqtisodchilar va psixologlar odamlar chegirma ko\u2018rganida yo\u2018qotishdan qo\u2018rqadi, deb ta\u2019kidlaydi. Bu hodisa \u201cFOMO\u201d (Fear of Missing Out \u2014 biror narsani o\u2018tkazib yuborish qo\u2018rquvi) deb ataladi. Odamlar mahsulot kerakmi-yo\u2018qmi degan savoldan ko\u2018ra, chegirma tugab qolishidan xavotirlanadi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shu sababli, hatto rejada bo\u2018lmagan xaridlar ham \u201cfoyda\u201d uchun amalga oshiriladi. Biroq bu ularning zarariga ishlaydi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Haqiqiy foydani qanday aniqlash mumkin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chegirma haqiqiy foyda bo\u2018lishi uchun quyidagilarni hisobga olish kerak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oldindan rejalashtirilgan xaridmi?<\/strong> Agar bu mahsulotni allaqachon sotib olishni rejalashtirgan bo\u2018lsangiz va chegirma unga to\u2018g\u2018ri kelsa \u2014 foyda siz tomonda.<\/li>\n\n\n\n<li><strong>Asl narxi haqiqatdan yuqorimi?<\/strong> Shu mahsulotni boshqa do\u2018konlarda yoki onlayn platformalarda solishtirib ko\u2018rish kerak.<\/li>\n\n\n\n<li><strong>Budjetga zarar qilmayaptimi?<\/strong> Chegirma uchun kredit karta ishlatish yoki qarz olish \u2014 bu foyda emas, moliyaviy xatarlarga olib boradi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Chegirma strategiyasida kim yutadi?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savdogar<\/strong> yutadi, chunki ko\u2018proq mahsulot sotadi.<\/li>\n\n\n\n<li><strong>Marketingchilar<\/strong> yutadi, chunki siz ularga reklama xarajatlarini qoplaydigan daromad keltirasiz.<\/li>\n\n\n\n<li><strong>Aqlli xaridor<\/strong> yutadi, agar u haqiqiy ehtiyoj va haqiqiy narxni ajrata olsa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Masalan, ayrim onlayn do\u2018konlar &laquo;Black Friday&raquo;da 80% chegirma e\u2019lon qilgan, ammo xaridorlar mahsulotlar real narxini ilgariroq ko\u2018rib chiqqanida, narxlar oldin oshirilgan va keyin tushirilganini aniqlashgan. Bu esa chegirmalar ko\u2018p hollarda manipulyatsiya vositasi ekanini ko\u2018rsatadi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chegirmalar butunlay yomon emas \u2014 ular to\u2018g\u2018ri ishlatilsa, haqiqatan foyda keltirishi mumkin. Ammo ularni moliyaviy savodxonlik bilan baholash kerak. Esda tuting: chegirma sizni emas, siz chegirmani boshqarishingiz kerak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shuningdek, shaxsiy budjetni izdan chiqaruvchi 3 odat haqida ham bilib olishingizni <a href=\"https:\/\/t.me\/biznesreport\/12639\">tavsiya qilamiz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&laquo;Faqat bugun!&raquo;, &laquo;70% chegirma!&raquo;, &laquo;O\u2018tkazib yubormang!&raquo; \u2014 bunday shiorlarni deyarli har kuni ko\u2018ramiz: do\u2018konlar peshtoqida, internet reklamalarida yoki telefonimizdagi xabarnomalarda. Bu chegirmalar bizni xarid qilishga undaydi. Ammo shu savol o\u2018rinli: chegirmalar \u2014 haqiqiy foydami yoki marketing illyuziyasi? Chegirma nima va qanday ishlaydi? Chegirma bu \u2014 asl narxdan muayyan foizda tushirilgan narx taklifidir. Ammo ko\u2018p hollarda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,412,1],"tags":[761,763,723],"class_list":["post-9216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moliya","category-promotion","category-umumiy","tag-chegirma","tag-illyuziya","tag-moliyaviysavodxonlik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chegirmalar \u2014 haqiqiy foydami yoki illyuziya? - Biznesreport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chegirmalar \u2014 haqiqiy foydami yoki illyuziya? - Biznesreport\" \/>\n<meta property=\"og:description\" content=\"&laquo;Faqat bugun!&raquo;, &laquo;70% chegirma!&raquo;, &laquo;O\u2018tkazib yubormang!&raquo; \u2014 bunday shiorlarni deyarli har kuni ko\u2018ramiz: do\u2018konlar peshtoqida, internet reklamalarida yoki telefonimizdagi xabarnomalarda. Bu chegirmalar bizni xarid qilishga undaydi. Ammo shu savol o\u2018rinli: chegirmalar \u2014 haqiqiy foydami yoki marketing illyuziyasi? Chegirma nima va qanday ishlaydi? Chegirma bu \u2014 asl narxdan muayyan foizda tushirilgan narx taklifidir. 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Bu chegirmalar bizni xarid qilishga undaydi. Ammo shu savol o\u2018rinli: chegirmalar \u2014 haqiqiy foydami yoki marketing illyuziyasi? Chegirma nima va qanday ishlaydi? Chegirma bu \u2014 asl narxdan muayyan foizda tushirilgan narx taklifidir. Ammo ko\u2018p hollarda...","og_url":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/","og_site_name":"Biznesreport","article_published_time":"2025-06-03T14:25:11+00:00","article_modified_time":"2025-06-03T14:25:17+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25.jpg","type":"image\/jpeg"}],"author":"biznesreport","twitter_card":"summary_large_image","twitter_misc":{"Written by":"biznesreport","Est. reading time":"2 daqiqa"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/#article","isPartOf":{"@id":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/"},"author":{"name":"biznesreport","@id":"https:\/\/biznesreport.uz\/#\/schema\/person\/2044e3e4ccc0ef26d2c719d5e8d098d9"},"headline":"Chegirmalar \u2014 haqiqiy foydami yoki illyuziya?","datePublished":"2025-06-03T14:25:11+00:00","dateModified":"2025-06-03T14:25:17+00:00","mainEntityOfPage":{"@id":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/"},"wordCount":369,"publisher":{"@id":"https:\/\/biznesreport.uz\/#organization"},"image":{"@id":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/#primaryimage"},"thumbnailUrl":"https:\/\/biznesreport.uz\/wp-content\/uploads\/2025\/06\/2025-06-03-19.23.25.jpg","keywords":["#chegirma","#illyuziya","#moliyaviysavodxonlik"],"articleSection":["Moliya","Promotions","Umumiy"],"inLanguage":"uz-UZ"},{"@type":"WebPage","@id":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/","url":"https:\/\/biznesreport.uz\/index.php\/2025\/06\/03\/chegirmalar-haqiqiy-foydami-yoki-illyuziya\/","name":"Chegirmalar \u2014 haqiqiy foydami yoki illyuziya? 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