{"id":8624,"date":"2025-03-20T15:17:24","date_gmt":"2025-03-20T10:17:24","guid":{"rendered":"https:\/\/biznesreport.uz\/?p=8624"},"modified":"2025-03-26T23:49:39","modified_gmt":"2025-03-26T18:49:39","slug":"iroda-isayeva-kompaniya-muvaffaqiyatining-asosiy-omili-kuchli-jamoa","status":"publish","type":"post","link":"https:\/\/biznesreport.uz\/index.php\/2025\/03\/20\/iroda-isayeva-kompaniya-muvaffaqiyatining-asosiy-omili-kuchli-jamoa\/","title":{"rendered":"Iroda Isayeva: Kompaniya muvaffaqiyatining asosiy omili \u2013 kuchli jamoa"},"content":{"rendered":"\n

O\u2018zbekistonda tadbirkor ayollar safi tobora kengayib bormoqda va ularning loyihalari nafaqat mahalliy bozor, balki xalqaro maydonda ham o\u2018z o\u2018rnini topmoqda. «Uyda»<\/strong> brendi ham ana shunday muvaffaqiyatli tashabbuslardan biri bo\u2018lib, oshxona anjomlari va kichik maishiy texnika savdosini yo\u2018lga qo\u2018ygan. Uning asoschilaridan biri Iroda Isayeva bilan loyihaning yaratilishi, uning faoliyati va kelajakdagi rejalari haqida suhbatlashdik. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Iroda Isayevani kim? «Uyda» asoschisimi yoki boshqa loyihalaringiz ham bormi?<\/h2>\n\n\n\n

«Uyda» loyihasi bugungi kunda 8 yillik yo\u2018lni bosib o\u2018tdi. Dastlabki to\u2018rt yil davomida men loyiha ishlarida to\u2018liq ishtirok etmaganman, chunki o\u2018z faoliyatimni davlat tizimidagi tashkilotda olib borganman.

Mening ta\u2019lim va ish tajribam davlat tashkilotida shakllangan. O\u2018zbekistonning muhim tizimli muassasalaridan biri «UzTest» da 10 yil davomida faoliyat yuritib, kadrlar bo\u2018limidan boshlab, mijozlarga xizmat ko\u2018rsatish yo\u2018nalishigacha bo\u2018lgan turli lavozimlarda ishlaganman. Eng so\u2018nggi bosqichda yetakchi mutaxassis sifatida O\u2018zbekiston Respublikasiga import qilingan mahsulotlarning milliy standartlarga muvofiqligini tekshiruvchi inspektor lavozimida ishladim.

Bu tajriba menga tizimli yondashuv, sifat nazorati va biznes jarayonlarini boshqarish bo\u2018yicha chuqur bilimlar berdi. Aynan shu ko\u2018nikmalar hozirgi kunda Uyda kompaniyasini samarali boshqarishda va jamoa bilan birga rivojlantirishda katta ahamiyat kasb etmoqda.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

«Uyda» qanday loyiha?<\/h2>\n\n\n\n

UYDA \u2013 bu O\u2018zbekistonda oshxona anjomlari va oshxona uchun kerakli barcha kichik maishiy texnika mahsulotlarini ulgurji va chakana savdo orqali mijozlarga taqdim etuvchi yirik savdo tarmog\u2018idir.<\/p>\n\n\n\n

Bizning kompaniyamiz 2017 yilda \u00ab\u041c\u0438\u0440 \u041f\u043e\u0441\u0443\u0434\u044b\u00bb savdo nomi ostida tashkil etilgan bo\u2018lib, 2023-yilda global bozorga chiqish strategiyasining bir qismi sifatida UYDA brendi ostida to\u2018liq rebrending amalga oshirildi.<\/p>\n\n\n\n

UYDA nomi «uy» tushunchasidan kelib chiqqan bo\u2018lib, biz har bir xonadonga qulaylik va shinamlik yaratishda ishtirok etish hamda zamonaviy oshxona anjomlarini hamyonbop narxlarda yetkazishni maqsad qilganmiz.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

«Uyda» loyihasini yaratish g\u2018oyasi qachon tug\u2018ildi? Shu fikr xayolingizga kelgan kunni eslay olasizmi?<\/h2>\n\n\n\n

Eslatib o\u2019taman, bu yolg\u2019iz mening loyiham emas. «Uyda» ulgurji savdo ko\u2019rinishda boshlangan: 2017-yilda talab va takliflarga ko\u2019ra chakana savdo yo\u2019lga qo\u2019yilgan. Hozirgi kunda esa 5 ta filialimiz bor. <\/p>\n\n\n\n

Nega aynan mana shu yo’nalishni (ya\u2019ni kiyim-kechak, texnika va hokazolar emas, aynan oshxona anjomlari) tanladingiz? <\/h2>\n\n\n\n

Bu yo\u2019nalishdagi biznesni yo\u2018lga qo\u2018yishimizning asosiy sabablaridan biri \u2013 O\u2018zbekistonda  hamyonbop va zamonaviy oshxona anjomlariga bo\u2018lgan katta ehtiyoj edi. Biz yuqori talabgir anjomlarni sifatligini hamyonbop narxda taklif qilish, ishonchli va uzoq muddatli hamkorlik tizimini yaratish, shuningdek mijozlarga eng yaxshi xizmatni taqdim etish maqsadida ushbu yo\u2018nalishni tanladik.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

«Uyda» faqat uy-ro\u2018zg\u2018or buyumlari brendimi yoki undan ham ko\u2018proq ma\u2019noni anglatadimi?<\/h2>\n\n\n\n

Bizning jamoamiz va kompaniyamizning asosiy maqsadi \u2013 har bir insonni uyida shinamlik yaratishga ilhomlantirish. Biz ishonamizki, har bir inson qulay va go\u2018zal muhitda yashashga loyiq. <\/p>\n\n\n\n

Shu sababli, biz nafaqat sifatli va zamonaviy mahsulotlarni taqdim etamiz, balki mijozlarimizga uylarini yanada qulay, zamonaviy va o\u2018ziga xos qilish uchun ilhom bag\u2018ishlashga harakat qilamiz.<\/p>\n\n\n\n

Brendingiz orqali qanday hissiyot yetkazishni xohlaysiz?<\/h2>\n\n\n\n

Uyda va oshxonada ayollarimizning o\u2019rni ko\u2019proq, shuning uchun ular bu yerdagi har bir qulaylik va go\u2019zalikka loyiqlik ekanliklarini his qilishlarini istaymiz.<\/p>\n\n\n\n

Loyiha boshlanishidagi eng katta qiyinchilik nima bo\u2018ldi?<\/h2>\n\n\n\n

2017-yilda ishni boshlaganimizda uchragan asosiy qiyinchiliklar:<\/p>\n\n\n\n

    \n
  • Yetkazib berish zanjiri va import masalalari \u2013 Ishonchli hamkorlar bilan ishlashni yo\u2018lga qo\u2018yish;<\/li>\n\n\n\n
  • Raqobat muhitiga moslashish \u2013 Bozorda o\u2018z o\u2018rnimizni topish va farqlanish;<\/li>\n\n\n\n
  • Brendni shakllantirish \u2013 Xaridorlar orasida mahsulotlarimizni ommalashtirish.<\/li>\n<\/ul>\n\n\n\n

    Biroq, yillar davomida jamoadagi fidokorona mehnat, mijozlar ishonchi va to\u2018g\u2018ri strategiyalar bilan bu qiyinchiliklarni bosqichma-bosqich yengib kelyapmiz.<\/p>\n\n\n\n

    Uyda bir so’z bilan ta’riflash kerak bo’lsa, bu qaysi so’z bo’lardi?<\/h2>\n\n\n\n

    «Shinamlik» deb o\u2019ylayman.<\/p>\n\n\n\n

    Iroda Isayevaning shaxsiy va hayotiy prinsiplari?<\/h2>\n\n\n\n

    Mening biznesdagi va hayotdagi asosiy qadriyatlarim:<\/p>\n\n\n\n

      \n
    • Halollik va ishonchlilik \u2013 Ham mijozlar, ham hamkorlar bilan ochiq va halol ishlash.<\/li>\n\n\n\n
    • Uzoq muddatli rejalash \u2013 Katta natijalarga faqat uzoq muddatli strategiyalar orqali erishish mumkin.<\/li>\n\n\n\n
    • Yangiliklarga intilish \u2013 O\u2018zgarishlar va innovatsiyalar orqali o\u2018sish va rivojlanish.<\/li>\n\n\n\n
    • Jamoaviy ishlash \u2013 Kompaniya muvaffaqiyatining asosiy omili \u2013 kuchli jamoa.<\/li>\n<\/ul>\n\n\n\n
      \n
      \"\"<\/figure>\n<\/figure>\n\n\n\n

      O\u2018z biznesini boshlamoqchi bo\u2018lgan ayollarga qanday maslahat berasiz?<\/strong><\/h2>\n\n\n\n

      Biznes boshlashni xohlovchi ayollarga quyidagi 3 ta tavsiyani beraman:<\/p>\n\n\n\n

        \n
      1. Ishonch va qat\u2019iyat bo\u2018lsin \u2013 Dastlabki qiyinchiliklardan qo\u2018rqmaslik kerak;<\/li>\n\n\n\n
      2. To\u2018g\u2018ri rejalashtirish \u2013 Har bir bosqich oldindan o\u2018ylangan bo\u2018lishi muhim;<\/li>\n\n\n\n
      3. Mijoz ehtiyojlarini tushuning \u2013 Xaridorlarga eng kerakli va foydali mahsulotni taklif qiling.<\/li>\n<\/ol>\n\n\n\n

        Shuningdek, O\u2018zbekiston hukumati ayollar tadbirkorligini rivojlantirish uchun maxsus grantlar va dasturlar tashkil qilgan, ulardan ham foydalanish mumkin.<\/p>\n\n\n\n

        \n
        \"\"<\/figure>\n<\/figure>\n\n\n\n

        Kelajakda «Uyda» brendini qanday tasavvur qilasiz? 5-10 yildan keyin u qanday o\u2018zgaradi?<\/h2>\n\n\n\n

        Ilhomlantiruvchi savol. Uyda kompaniyasining kelajakdagi 5 yillik maqsadlari doirasida biz nafaqat Toshkent shahridagi faoliyatimizni yanada mustahkamlashni, balki viloyatlarda filiallar ochishni rejalashtirmoqdamiz. Bu bizning xizmatlarimizni kengroq auditoriyaga taqdim etish, shuningdek, mijozlarimiz uchun qulaylik yaratish borasida muhim qadam bo\u2018ladi.<\/p>\n\n\n\n

        Hozirda bizning Tojikiston bilan hamkorligimiz mavjud va bu muvaffaqiyatli hamkorlikni davom ettirishni rejalashtiramiz. Kelajakda esa Qozog\u2018iston va Qirg’iziston bilan hamkorlikni rivojlantirishni maqsad qilganmiz, bu esa bizga mintaqada o\u2018z o\u2018rnimizni mustahkamlash va brendni yanada keng tarqatishga imkon yaratadi. <\/p>\n\n\n\n

        Shuningdek, Uyda kompaniyasi 2018-yildan boshlab Turkiya brendi «Pa\u015fabah\u00e7e» ning O\u2018zbekiston bo\u2018yicha eksklyuziv distribyutori sifatida faoliyat yuritmoqda. Bugungi kunga qadar biz 15 dan ortiq chet el ishlab chiqaruvchi zavodlar bilan to\u2018g\u2018ridan-to\u2018g\u2018ri hamkorlik qilib kelmoqdamiz. Kelajakda esa, 5 yillik maqsadlarimiz doirasida ushbu eksklyuziv distribyutorlik sonini yanada oshirishni rejalashtirmoqdamiz. Bu bizning global hamkorliklarni kengaytirish va mijozlarimizga yanada kengroq assortiment taklif etish imkonini beradi.<\/p>\n","protected":false},"excerpt":{"rendered":"

        O\u2018zbekistonda tadbirkor ayollar safi tobora kengayib bormoqda va ularning loyihalari nafaqat mahalliy bozor, balki xalqaro maydonda ham o\u2018z o\u2018rnini topmoqda. «Uyda» brendi ham ana shunday muvaffaqiyatli tashabbuslardan biri bo\u2018lib, oshxona anjomlari va kichik maishiy texnika savdosini yo\u2018lga qo\u2018ygan. Uning asoschilaridan biri Iroda Isayeva bilan loyihaning yaratilishi, uning faoliyati va kelajakdagi rejalari haqida suhbatlashdik. Iroda Isayevani…<\/p>\n","protected":false},"author":1,"featured_media":8625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,410,412,1],"tags":[404,494,560],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-report","category-interviews","category-promotion","category-umumiy","tag-biznes-2","tag-intervyu","tag-uyda"],"yoast_head":"\nIroda Isayeva: Kompaniya muvaffaqiyatining asosiy omili \u2013 kuchli jamoa - Biznesreport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biznesreport.uz\/index.php\/2025\/03\/20\/iroda-isayeva-kompaniya-muvaffaqiyatining-asosiy-omili-kuchli-jamoa\/\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iroda Isayeva: Kompaniya muvaffaqiyatining asosiy omili \u2013 kuchli jamoa - Biznesreport\" \/>\n<meta property=\"og:description\" content=\"O\u2018zbekistonda tadbirkor ayollar safi tobora kengayib bormoqda va ularning loyihalari nafaqat mahalliy bozor, balki xalqaro maydonda ham o\u2018z o\u2018rnini topmoqda. «Uyda» brendi ham ana shunday muvaffaqiyatli tashabbuslardan biri bo\u2018lib, oshxona anjomlari va kichik maishiy texnika savdosini yo\u2018lga qo\u2018ygan. 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Uning asoschilaridan biri Iroda Isayeva bilan loyihaning yaratilishi, uning faoliyati va kelajakdagi rejalari haqida suhbatlashdik. 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